Essay on Integrated Marketing part 2Essay Writing Service

Essay on Integrated Marketing part 2Essay Writing Service Essay on Integrated Marketing part 2 Essay on Integrated Marketing part 2Essay on Integrated Marketing   part  1In such a situation, the company needs to enhance the brand revival strategy through back-up strategies contributing to the revival of the brand (Calder, 2002). In this respect, it is worth mentioning the fact that the recovery of the brand strategy of the United Airlines should involve the enhancement of environmental policies of the company (Lawrence, 2010). In actuality, customers grow more and more concerned with environmental issues, while the aviation industry is traditionally perceived as one of the major source of the air pollution and greenhouse gas emissions. In such a situation, the development of the new environmental policy of the company will contributed to the consistent enhancement of the brand of the United Airlines.In actuality, the company has already made several attempts to decrease the fuel consumption and decrease its negative environmental impact but these attempts have been just e xperiments (Royse, 2006). Therefore, today, the company should make the fuel-efficiency of its aircrafts the major priority in a long-run perspective. Customers should become aware of the environmental concerns of the United Airlines that will create a positive brand image of the company among its target customer group (Gwynn, 2004). However, this strategy is difficult to implement because the introduction of environment friendly policies is costly. In addition, the United Airlines depends on its suppliers of aircrafts. Therefore, the company cannot construct aircrafts to make them more environment friendly. The only option the company has in this regard is the choice of the supplier. Hence, the company should consider the possibility of choosing the supplier that offers the most fuel-efficient aircrafts to renew its fleet.Another important factor that may contribute to the enhancement of the brand image is the enhancement of the flight safety. Customers should be absolutely certain in their safety before and during the flight (Benfari, 2009). Since 9/11 customers of the United Airlines cannot be absolutely certain in their safety, while the United Airlines is perceived as the company that was the subject to terror attacks. The change of the customer perception of the company’s safety is crucial for regaining the popularity of the brand of the United Airlines (Newel, 2011). In this respect, the company can focus on the introduction of technological innovations that may detect the presence of explosives or weapon on the aircraft that will secure passengers of the company’s aircrafts.In addition, the company may enhance the physical protection of passengers and improve the safety of aircrafts through the increase of their resistance to the impact of explosive or gun shots. For example, the company can introduce the new coverage of fuselage of aircrafts that will be bullet-proof. In fact, the point is to persuade customers that the company has reall y made its aircrafts safer and more resistant to either internal or external influences triggered by potential terrorists.However, the most efficient way for the enhancement of the security of the flights conducted by the company is the employment of the professional security agents, who can monitor passengers of each flight and help to detain those passengers, whose behaviour is suspicious. The enhancement of the security of United Airlines flights is still the major condition of the successful recovery of the brand.Finally, the company should increase substantially investments into advertising and, more important, the company should conduct the large scale promotional campaign to attract customers and to shame the new brand image to revive the popularity of its brand among customers. In fact, without promotion, the aforementioned strategies will not work effectively.The promotional campaign should focus on the target customer group of the United Airlines and the company should use the promotional campaign to change the public image of its brand and persuade customers that the company is reliable. In addition, the United Airlines should revive its brand image as the image of the leader of the airline industry of the US. Historically the United Airlines held a strong, leading position in the US airline industry (Pine Gilmore, 2009). In such a situation, the company should remind its customers of its leadership and take the leading position in the US market. At the same time, the company can consider the possibility of the further international market expansion that will also need the enhancement of the brand image of the company and the development of the new brand in new markets.  Thus, the United Airlines has a considerable potential to maintain its leading position in the US market and to enhance consistently its position in international markets. However, at the moment, the company has to regain the popularity of its brand that will facilitate the furth er business development of the company and attract more customers to services offered by the company. Today, the brand can play the determinant part in the competitive struggle between rivals (Schmitt, 2011). The United Airlines should focus on the enhancement of security of its flights after 9/11. In addition, the company should consider the possibility of the introduction of fuel efficient and environment friendly policies and technologies to attract customers, who are concerned with environmental issues. However, the major condition of the enhancement and revival of the brand of the United Airlines is the enhancement of the quality management that should include the introduction of the total quality management that will lead to the formation of a positive brand image of the company in a long-run perspective.

Setting Paper Size in a LaTeX Document

Setting Paper Size in a LaTeX Document Setting Paper Size in a LaTeX Document When creating a LaTeX document, you need to set a document class. Each class in LaTeX, such as â€Å"article† or â€Å"report,† has a default setting for its paper size. And if you need to change this, you will need to use the document class options. Let’s take a look at how this works. Setting Document Class Options First, let’s look at how to set document class options in LaTeX. To begin with, you need to set the document class with the following tag: By itself, this will create a document using the default settings for that class. To adjust these settings, you will need extra markup in square brackets: Your choices here will then be applied to the whole document. As shown above, you can also change multiple document elements by adding a comma between each option. And one thing you can change here is the paper size. Setting the Paper Size in LaTeX Depending on the distribution you’re using, the default paper size for most LaTeX templates will be either letter paper (US) or A4 (Europe). This should be fine in most cases, but you can also specify a paper size when you set the document class. For example, to use A5-size pages, we would write: All versions of LaTeX offer several options here as standard: A4 paper [a4paper] A5 paper [a5paper] B5 paper [b5paper] Letter paper [letterpaper] Executive paper [executivepaper] Legal paper [legalpaper] To use any of these paper sizes, simply add the required markup (as shown in square brackets) when you set the document class. These settings should cover most situations. But if you need more control over page size, you can download the LaTeX geometry package. Other Paper Sizes and the Geometry Package The geometry package offers a range of extra ways to customize your global page options in LaTeX, including other paper sizes. To use these, you will need a new line of markup after the \documentclass line: Here, for instance, the second line tells the geometry package to set the paper size to A1. You can do this for most standard paper sizes, including A, B and C series paper sizes (e.g., A1, B4, C5); and ANSI paper sizes. So no matter what kind of document you’re creating, you should find a setting in the geometry package that will meet your needs.

Understanding levers for organizational change the case of AB Ltd Essay

Understanding levers for organizational change the case of AB Ltd - Essay Example Whenever there is a change in the overall organizational strategy for success, it is followed by a significant change in the organization. These changes may be found in the operational management spectrum or in the total organizational culture itself. Such changes are bound to happen just as they happen in the case of any life cycle process. Under those circumstances it becomes the responsibility of the top management of the organisation to perceive the nature and methods of such changes and prepare the organization to meet the challenges of such changes.The changes are due to take place in any organization simply due to the passage of time where the organisation's life is longer and hence it may become necessary to introduce changes in the operating strategies and plans. This necessitates significant strategic practices in all functional areas of management. In order to make the change process successful it is important that the change leaders have a thorough understanding of the co ntext of change. This includes a thorough insight into the basic organizational systems and structures as well as the external environment in which the organisation is operating. Organizational context is created and renewed through tangible and concrete management actions. (Ghosal, S. and Bartlett, C. A. 1994) Unless the changes in the organisation are preceded by an in-depth analysis of the internal and external environments, any endeavour by the management to bring about changes may not produce the desired results. Thus an evaluation of performance of each link in the organization is an essential prerequisite for effecting the organizational change. Another equally important consideration while deciding on the changes in the organization is the impact of the external environmental forces on the effectiveness of the organizational performance. With this background this paper presents a report on the nature and methods of change management in the 2.0 Change Process in AB Limited The following is the change process as evidenced by the senior management in the case of AB Ltd. The process is identified through a series of interviews with the managers and team leaders of Change management in the Company. The description involves a detailed report on the change process being effected by the company. 3.0 Change Process The process of change being a complex in nature must be well planned so that the change process is accomplished without hurdles. The change process involves the following steps: Discovery Process - Making a case for organisational change Commitment from the top management Defining change strategy Alignment of change strategy with the overall business strategy Implementation of the change and Monitoring and refinement (Kaplan Consulting) 3.1 Discovery Process The first step in bringing about any changes in the organisation is to make a strong and airtight case for the introduction of such changes. In this step the change leaders may take the help of tools like (a) Online surveys conducted on various issues that may be the core change aspect (b) High impact interview protocols may also help effectively in the process (c) An analysis of the competitive environment of the business including the analysis of the strengths and weaknesses of the competitors (d) Technique of benchmarking will also be one of the useful tools (e) A well defined assessment of the customers and suppliers may also lead to the identification of change areas (f) Gap analysis is another tool that helps in the identification of changes required in the organisation 3.2 Commitment from the Top Management It is vitally important that the top leaders are prepared intellectually and motivationally for the introduction of changes as they are the people, who have to pilot the change process, sell it among other organisational members and arrange for the deployment of the necessary resources. The steps involved in this process are

Management Business Operation Essay Example | Topics and Well Written Essays - 2500 words

Management Business Operation - Essay Example Quality management aims at planning, controlling, assuring and improving the quality of products and services offered to the customers (Rose, 2005, p. 41). This paper presents an in-depth description of basic principles of supply chain management and quality management and it attempts to apply those principles with the Airline industry. The basic processes included in both supply chain management and quality management are detailed in this work. Most industries have recently been forced to invest in and to concentrate their efforts on supply chain due to severe competition, introduction of certain products with shorter life cycles and high customer expectations. Ongoing advances in both transportation and communication technologies have paved the way to evolve much evolution in supply chain management (Wisner and Leong, 2005). The Airline Industry has greater opportunities to invest and to make use of potential transportation facilities to enhance the effectiveness of supply chain management. Qatar Airways has recently launched Qatar Airways Cargo in order to address the supply chain needs of its customers. The new step forward by Qatar Airways Cargo services as part of its supply chain shows that old business rules and processes are being replaced with new ways of business strategies of supply chain management (Qatarairways, 2010). When global market competition increases, business have to pay greater attention to where the raw materials are extracted from, how the products and services of their suppliers are developed and designed and how the end products are being transported (Hugos, 2006, p. 3). Simchi-Levi and Kaminsky (2004) emphasized that supply chain management always gives much attention to the facilities that have an impact on cost and it plays key roles in making the product ultimately conforming to customer requirements, from supplier and

Non Conformity and Society Essay Example for Free

Non Conformity and Society Essay Even though an overwhelming number of people believe that law and its implementation is the decisive factor that determines the success of a society. But is this generalization justified? Tim Li explores whether this idea is reality or just another myth. A society is based on a system of rules and regulations which all individuals are expected to abide by. Conformity, in general, means to go in accordance with those rules that govern our society. For instance, a group is going for camping; now that group cannot function if each of their individual members do not display a reasonable extent of conformity. This e.g. implies that even though the literal meaning of conformity remains the same, the way the people embrace it changes. To a large extent on conformity is needed for the success and improvement of a society. In the following article, I will explain conformity by discussing about Copernicus, Euthanasia and the growth of science. About 600 years ago, the church was considered law. No one could defy its teachings and whosoever did so was publicly beheaded. One of the theories of the church was that the earth was the center of the universe and that other planets revolved around it. Copernicus was a genius who had a great interest in astronomy. It was he who stated that the sin was the hub around which all other planets revolved. In this case Copernicus was a non conformist i.e. he believed in something that was against the religious teachings/implications of the church, but his being non conformist was the sole cause of the development of a theory that bought about a great change in the scientific perspective of astronomy. At present a very serious issue has jumped into the consideration and thinking of the society. The government is pondering on whether to accept the growing numbers of Euthanasia or to deny them. Euthanasia is when people suffering from long term chronic .are non conformist i.e. who dont want to live are benefited more than other people suffering from the same types of diseases. Here conformity does not help, or in other words, it is better to be a non conformist. Science too, plays a decisive role on our changing society. It surrounds us completely, from a common light bulb to aero planes and space travel. In short, a society cannot function without science. A critical analysis of science suggests that new discoveries in science break laws on which our older societies and generations are built on. E.g. Until the 1900s everyone believed that man cannot fly, but now science has broken that barrier, it is therefore a non conformist in relation to that law which was dominant at that time. Revolutionary research into stem cells has prompted a heated ethical debate between the church and the scientific faction. So, if this situation is examined, the church has always seen science as a hard core criminal but that form of science is needed for the mere existence of a society. All these arguments reinforce the original statement that some degree of non conformity is needed for a successful society. Although too much conformity means the elimination of all crimes, it also implies the abrupt stop in scientific technology and I cant live in Stone age, can you?

The Battle of the Sexes in Susan Glaspells Trifles Essay -- Feminism

The Battle of the Sexes in Susan Glaspell's Trifles 'Well, women are used to worrying over trifles,' (Glaspell 957) remarks crime scene eyewitness Mr. Hale in Susan Glaspell's short play Trifles. As this quotation blatantly demonstrates, literature has had a lengthy history of gender bias, both in terms of adequate representation of women as authors and as formidable, strong characters. In this reference to his and the sheriff's wives, Mr. Hale presents the argumentative conflict that will prove prevalent, if latent, throughout the course of this work. In the play, the male characters are regarded as intellectually superior to their wives, who are patronized as rather childish for their concern in domestic detail. In Trifles, Glaspell makes a feminist leap as she portrays her female characters with ample cunning to secretly and humbly triumph over male condescending. The action of Glaspell's play is executed by a mere five players, three of whom are men - a fact which in itself demonstrates the establishment of women as a minority, even in such a small sampling. The county attorney, Sheriff Peters, Mrs. Peters, eyewitness Mr. Hale, and Mrs. Hale are drawn together in a dismal and atmospheric farmhouse to investigate the murder of Joe Wright, whose wife is the prime suspect. Even in the play's most rudimentary introduction, we are presented with a marked distinction between the men's and women's perspectives. The men immediately perceive the house as a crime scene and as such feel compelled to interview Mr. Hale about details of his visit and officiously search for smoking-gun evidence as to the killer?s motives. Conversely, Mrs. Hale and Mrs. Peters comprehend the environment as something more inti... ...e women remain silent, withholding information from their husbands for the sake of an unhappy mistreated woman whose loneliness and isolation are not terribly far-removed from their own. In her article, Holstein refers to Trifles as a "deceptive play" (Holstein 282), and I believe that to be an excellent choice of description. Trifles only superficially masquerades as a murder mystery; Glaspell has, in actuality, crafted a battle of the sexes - a veritable war between men and women, so imperceptible and silent that not even the characters really know that it exists. Works Cited: Glaspell, Susan. "Trifles" The Bedford Introduction to Literature. Bedford/St.Martins: Boston 2005. Holstein, Suzy Clarkson. "Silent Justice in a Different Key: Glaspell's Trifles." Midwest-Quarterly: A Journal of Contemporary Thought (MQ). 44.3 (2003 Spring): 282-90.

Compare and contrast how the two short story writers use the theme of revenge Essay

The two writers Isabel Allende and Guy de Maupassant both use the theme of revenge in many ways in their short stories ‘The school teacher’s guest’ and ‘Vendetta’. Vendetta’s key theme appears to be revenge because of the title, the word Vendetta meaning ‘A bitter, destructive feud.’ Where as â€Å"The school teachers guest† seems, from its title, to be a pleasant story about a school teachers guest. The opening paragraphs of the stories are also different. The school teacher’s guest introduces the murder straight away by the schoolteacher Ines entering the pearl of the Orient and announcing to the character Turk that she had just cut off the head of one of her guests, Allende then goes back to explain why this happened. This is different in Vendetta as the murder does not happen until the very end and it isn’t until the middle of the story that we learn who the vendetta is for. The revenge in Vendetta is also build up in a different way by setting a depressing scene and working gradually into the son’s murder and the widow’s grieving. It also builds up the widow training the dog Sà ¯Ã‚ ¿Ã‚ ½millante to kill. This is different in the school teacher’s guest, as the murder is announced at the beginning, there is no build up and the killing of the man is more of an act of fate. The reason for the act of revenge is also described more thoroughly in the school teacher’s guest. The accidental murder of Ines’s son is told in lines 24-35 in great detail using phrases such as ‘drilling a black hole in the middle of his forehead through which his life rapidly escaped’. In Vendetta, Maupassant simply states ‘one evening, Antoine Saverini was treacherously stabbed in a quarrel by Nicolas Ravolati, who escaped that same night to Sardinia.’ This is a much shorted but not as thorough way to describe the main rea son for the climax of the story. One thing similar between the two stories is the scene in the aftermath of the son’s murder being described in great detail, although in the school teacher’s guest the act of revenge is almost committed by the towns people rather than swore by the victims mother. The aftermath in the school teachers guest is also more of a community parade, throwing mangoes and marching rather than weeping by the dead boys bedside as the widow does in Vendetta. We are also told more about the murder despite not knowing his name. We know that he is a truck driver and an outsider of Agua Santa. In Vendetta we know nothing of Nicolas Ravolati but his name which does not give him much character to hold a vendetta against. Both Maupassant and Allende use revenge in different ways in their short stories but Allende describes the characters and the reasons for revenge more thoroughly even if she doesn’t set the scene as well. In this way I found the school teachers guest used revenge in better and more high-quality ways.