Thursday, December 26, 2019

The Success of the Pirates of the Caribbean in Appealing...

The Success of the Pirates of the Caribbean in Appealing to a Wide Audience Pirates of the Caribbean has a wide range of attractive qualities such as the fast paced action and the way the camera work, music and action fit in together to make a fantastic family film witch draws you to watch it again and again. The hero’s and villains play an interesting part but the best part is played by Johnny Depp as the anti-hero captain Jack Sparrow. His cunning personality makes you grin as even in the face of death he’s laughing and making jokes. For example towards the end of the film when he is about to be hung he is laughing at the crimes he is about to be hung for. He tricks people into†¦show more content†¦The fast paced action like the swordfight between him and Barbossa at the end, two immortal pirates locked in an everlasting battle. This makes the film wide ranged because has romance, action, comedy, and fantasy, this helps the film appeal to a wider audience. The fantasy part of the film in my opinion is the best aspect of the film. The idea of pirates and curses would fascinate the audience to watch with interest. It is a compelling story line which works well with the special effects. For example when Elizabeth first learns about the curse and doesn’t believe it she walks out onto the deck and sees’ all the all the pirates in their ghostly form. Any film goer would love this new and original storyline The camera angles work well in the different parts of the film. At the beginning of the film when we first see Elizabeth as a child the angle starts low and then zooms in on Elizabeth just the way the camera is positioned shows us that Elizabeth is an important character. In another part of the film when the undead pirates are walking on the sea bed the wide angle gives an affect that there are more pirates than there really are. This gives the film a better look which appeals to everyone that is watching. The range of music in the film is excellent. The music isShow MoreRelatedDisney: Marketing Analysis6567 Words   |  27 Pagescompleted as long as there was imagination left in the world, this statement still holds true to date. New attractions are added regularly and Disneyland still is a popular place for kids and parents to go together, as it was in 1955. After the success of Disneyland in California, it was natural to have sights for a bigger and better amusement park and not to mention a full vacation experience. Disney purchased 28,000 acres near Orlando and started building what we now know as the Walt DisneyRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesJUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? 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Wednesday, December 18, 2019

Essay about Beowulf and Superman - 601 Words

nbsp;nbsp;nbsp;nbsp;nbsp;A hero is defined in classical mythology as a man, especially the son of a god and a mortal, who is famous for possessing some extraordinary gift. Beowulf, the title character of an epic poem and Superman, a more modern day hero are both prime examples. Beowulf and Superman exhibit several differences, but they also share some similar qualities. nbsp;nbsp;nbsp;nbsp;nbsp;Beowulf possessed great strength that separated him from other men. Being able to use a sword that no ordinary man was able to carry gives the feeling that Beowulf is something more than a human being. It makes him special and causes him to stand out from all other men. Fame is something that makes a hero more noted. Beowulf’s popularity†¦show more content†¦He was doubtful about himself and knew that this battle would be his last. nbsp;nbsp;nbsp;nbsp;nbsp; Superman, also known as Clark Kent, is the most popular modern day hero. Superman spent most of his time saving people from natural disasters and corrupt businessmen. He would level slums to force the city to build decent housing, and he would use his powers to terrorize munitions makers. When Superman encounters Kryptonite for the first time it first appears as a red glowing substance, which Superman uses his powers on to trace its origin. Superman then pays for his discovery of Kryptonite when Luthor learns to synthesize it, causing it to remain green forever on. Gravity of Earth did not prove to be a good enough reason for Supermans powers, thus they attributed his super-senses to the yellow sun radiation, and his muscular strength, speed, and flight due to the Earths gravity. Due to the new explanation of his powers, Superman no longer had super powers on a world without a yellow sun. Lex Luthor and other villains began to create weapons that used quot;red sun radiationquot; which made Supermans life miserable. During the course of the battle for Truth and Justice, man and sword came together at last. Holding the sword, Superman found himself expanding, spreading across the winds of the universe. The entire history of creation flooded his mind, and his consciousness expanded as he became and all-seeing and allShow MoreRelatedBeowulf and Superman Essay689 Words   |  3 PagesBeowulf, an anonymous English epic, is an archaic poem written in the times of the Anglo-Saxon reign in England. It speaks of a mighty hero, Beowulf, who through his great courage, strength, and cunning is able to defeat evil and vicious monsters and save his people. Beowulf shows great power and resourcefulness, and in this way is similar to one of my heroes, Superman. Beowulf and Superman have many similarities and differences. Superman and Beowulf have some obvious similarities. ForRead MoreComparison of Beowulf to Superman966 Words   |  4 PagesHeroes. From the timeless tale of Beowulf to the well-known chronicles of Superman, cultures all throughout the world have taken it upon themselves to weave a fabrication of a fantastic being, said being a hero of a sorts, that always makes it to defeat the bad guy and save the day. Even whence we as human beings always tend to have our political, social, economic and religious differences, at the end of the day we all have one thing in common that fills our dreams with hopes of the future, of safetyRead MoreComparing Beowulf and Superman Essay620 Words   |  3 PagesThe epic Beowulf shows us how a mans’ character is tested as he encounters difficult situations. The unknown author of Beowulf, leaves behind a mystique, an intriguing quality with which the character which hold our interest. The modern-day hero, Superman, also possesses these same qualities. Their modest actions are what helped these hero’s to become their peoples’ â€Å"ideal man.† nbsp;nbsp;nbsp;nbsp;nbsp;The first quality that earns a person’s respect between Beowulf and SupermanRead MoreSimilarities Between Hero And Beowulf Superhero753 Words   |  4 Pagesabilities. Beowulf is a superhero like the well known superheroes in television. Beowulf has similar characteristics to Incredible Hulk, Superman, and Spider-Man. Although Beowulf shares many characteristics, he also has many that makes him unique. Beowulf is strong like Incredible Hulk, but does not hurt anyone unless necessary. Beowulf is brave like Superman, although he is not as big. Lastly, Beowulf is daring like Spider-Man, even though he cannot shoot webs from his hands. Beowulf is like noRead MoreBeowulf : Characteristics Of An Epic Hero978 Words   |  4 PagesAhissa Rice Mrs. Scheel 2Y English 12 20/11/17 Beowulf: Characteristics of an Epic Hero In Anglo-Saxon literature and culture, to be considered a hero was to also be considered a warrior/ soldier. To be a hero, you had to not only be strong but you also had to be smart, and have plenty of courage. These warriors were willing to face any type of trials and tribulations at any odd. These types of heroic warriors would fight to the death to obtain glory and save their people. The Anglo-Saxon hero neededRead MoreThe Many Heroes of Our Day963 Words   |  4 Pagesto the king.. In the story Beowulf, it says Â….had been served as hed boasted hed serve them: Beowulf, a prince of the Geats, had killed Grendel... (Beowulf pg. 24 lines 119-120). It is clearly sated that he boasted about his victory in killing Grendel. It was not a humble action he had done, but one to gain more fame and glory and to emphasize his victory. And then, in the morning, crowds surrounded Herot, warriors coming to that hall from faraway landsÂ… (Beowulf pg. 24 lines 127- 129) TheRead MoreBeowulf vs. Modern Day Superhero726 Words   |  3 Pagesâ€Å"It’s a bird...it’s a plane...no! It’s Superman!† When people say a modern day superhero, the names â€Å"Spiderman†, â€Å"Superman†, and â€Å"Catwoman† flash into mind. However, we forget about one of the most influential superheroes of today’s time; a soldier. Despite the differences, there are many similarities between Be owulf and a soldier because the two have more in common than we realize. As much as two great humans could have so much in common, Beowulf and a soldier have differences as most peopleRead MoreBeowulf As An Epic Hero Essay1545 Words   |  7 PagesBeowulf is considered to be an epic hero. A character such as himself can even be considered in the same class as different DC Comic heroes such Superman, Batman, Green Lantern or The Flash. It is acceptable to list Beowulf with these heroes due to all of his heroic efforts defeating various monsters and enemies and the fact that he has a DC Comic made about him. Beowulf is a hero that defies the logic of your typical comic book hero; he possesses his own attributes and is in a class of his own withRead MoreBeowulf Is The Hero Of All Heroes958 Words   |  4 Pagesabout their pros as in good things about them and their cons as in bad things. I will also choose one modern day hero to come pare my ancient hero to and tell you where he from either a movie or a comic book. Beowulf is my ancient hero. I chose Beowulf because of all the qualities he has. Beowulf is the hero of all heroes’ he is strong, and courageous. He would risk his own life to save other people life s. He never back down to any person or thing and has never run any from a fight. He throws hisRead More Heroism in Beowulf Essay1449 Words   |  6 PagesSuperman, Spiderman, and Batman are heroes! They possess the two traits that are needed in western civilization to be considered a hero: wisdom and fortitude. These modern heroes have wisdom and fortitude. Did Beowulf possess these traits? Beowulf shows he is a hero through both his wisdom and fortitude throughout his adventures. Beowulf is a great hero because he possesses both wisdom and fortitude. Wisdom is one of the traits of hero, but what is wisdom. Wisdom is the ability to make the

Tuesday, December 10, 2019

Business Report of the Sunselect Property Group

Question: Discuss about the Business Report of the Sunselect Property Group with Respect to Sustainable Development. Answer: Introduction Business sustainability refers to the managing of triple bottom line that is managing the social, environmental and financial obligations, risks and opportunities (Bansal and DesJardine 2014, pp.70-78) . These three factors are also referred to as people, planet and profits. Corporate social responsibility is the discretionary commitment of a business concern that it will ensure the social well-being along with its corporate success. It is the responsibility of all businesses to improve its economic, social and environmental practices in order to ensure a sustainable business (Carroll 2015, pp.87-96). Sunselect Property Group Sunselect property group is a 50 years old property developer in Sydney. It has developed various commercial as well as residential properties in the past but in recent times, its reputation has been damaged due to its failure in keeping pace with developments in sustainable buildings. SPG is now working on a project that aims at providing affordable and energy efficient houses to ensure sustainable living. Findings and discussions The key issues found in the Sunselect property group are as follows: 1.Environmental problems: Sunselect property group has various negative impacts on the environment like dust pollution, deforestation, destruction of vegetation and many more. The construction materials used also have an adverse impact on the health of humans and animals. It also requires a lot of energy in its process. It has caused change in climate and global warming (Glasson, Therivel and Chadwick 2013). This has led to unsustainable business as it could not manage the environmental risks. The basic solution to this problem is usage of recycled construction materials such as steel and aluminum. The use of wood from managed forests shall also ensure that there is no harm done to the nature as it ensures that one tree is planted for every one tree cut. Various heavy machines are used in the construction process that uses non-renewable sources of energy. Instead of using the non-renewable energy, solar or wind energy must be put in use as they will never get exhausted. 2.Society: The unsustainable methods of construction have led to the devastation of the biodiversity (Khatib 2016). The construction activities of Sunselect property group have always affected the transport movements. This has caused inconvenience to the society. Another problem that came into limelight was that the company did not provide sufficient job opportunities in the areas of their construction. The excessive use of non-renewable resources has also affected the society as they lose their share over the resources that are being exhausted at a faster rate. The solution to the problem is that the changes in the traffic patterns must be minimized and the local people must be compensated in case of any inconvenience. 3.Economy: The construction of property on fertile lands has adversely affected the economy. Lands from the farmers have been bought by the company which has forced many farmers to relocate themselves (Regan, Love and Smith 2016, pp. 701-706). The company has paid basic amount to the farmers but the uneducated farmers are unable to find any other work in order to earn their livelihood. This has caused disruptions in their lives. The only solution to this problem is to avoid construction on the areas which are fertile lands and if very necessary, the company must provide enough compensation to the farmers so that they can easily relocate themselves. Recommendations The following steps must be taken by SPG in order to improve its reputation: SPG must ensure that its new project that is The Greenfields Development must strictly abide by the environmental laws. It must focus on the following aspects: Energy efficiency: The company still uses old construction methods and non-renewable resources during construction. The company must build a structure, which saves energy. The company must design its buildings in such a manner that there is proper ventilation with proper windows and use of insulation in the floor, walls and ceilings. They must use solar power in their construction process instead of non-renewable resources. Solar panels must be set up which would help in generation of electricity. The company must also promote the use of biogas in the society. Building green roof shall also be very beneficial in sustainable building construction. Water management: In the past, the company has never taken steps to conserve water and reduce its wastage. Therefore, the company must construct efficient toilets and urinals, which use less water. Rain water harvesting techniques must be used in order to utilize the rain water (Cook Sharma and Gurung 2014, pp.86-93). Good quality pipelines must be used that ensures that there would be no leakage. The company must also ensure that there is no wastage of water during the construction process. Waste management: The past records of the company shows that it has never made any arrangements for waste reduction. Therefore, the company must use recycled construction materials such as steel and aluminum. The use of wood from managed forests shall also help in reducing the wastes. At initial level, the company must take preventive steps for avoiding generation of excessive waste. Proper calculations must be done and accordingly the order for raw materials must be placed. The policy of reduce, reuse and recycle must be adopted for managing the waste. Further, the company must design composting toilets, grey water recycling facilities and food composting facilities to reduce the residential waste that would occur in future (Epstein and Buhovac 2014). The company must also aim at helping the society. Mere profit generation must not be the ultimate objective of the company. It is the corporate social responsibility of the company to ensure that it does not have any negative impact on the society (Azzi, Duc and Ha 2015, pp.122-127). Conclusion Being a 50 years old company, Sunselect Property Group must now design sustainable buildings in order to save its reputation in the market. The above mentioned steps must be taken by the company in order to ensure that it does not cause any harm to the environment and the society. The company must ensure that it performs its corporate social responsibilities and works for the development of the society. References Azzi, M., Duc, H. and Ha, Q.P., 2015. Toward sustainable energy usage in the power generation and construction sectorsa case study of Australia.Automation in Construction,59, pp.122-127. Bansal, P. and DesJardine, M.R., 2014. Business sustainability: It is about time.Strategic Organization,12(1), pp.70-78. Carroll, A.B., 2015. Corporate social responsibility.Organizational Dynamics,44(2), pp.87-96. Cook, S., Sharma, A.K. and Gurung, T.R., 2014. Evaluation of alternative water sources for commercial buildings: A case study in Brisbane, Australia.Resources, Conservation and Recycling,89, pp.86-93. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Glasson, J., Therivel, R. and Chadwick, A., 2013.Introduction to environmental impact assessment. Routledge. Khatib, J. ed., 2016.Sustainability of construction materials. Woodhead Publishing. Regan, M., Love, P. and Smith, J., 2016. Whole life costing of infrastructure investment: Economic and social infrastructure projects in Australia. InInternational Conference on Smart Infrastructure and Construction(pp. 701-706).

Monday, December 2, 2019

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Essay Example

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Paper An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in terms of greater fragmentation of these media (Belch Belch). For the purpose of this report, the official website of Dove will be critically evaluated. With effective use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers. The Role of Integrated Marketing Communications (IMC) â€Å"Marketing communications is a management process through which an organisation engages with its various audiences. Through understanding an audience’s communications environment, organisations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural responses† (Fill 2005, pp. 7). It was during the 1980s that firms started moving towards IMC, which essentially acknowledges the added value of a comprehensive plan that strategically evaluates the roles of a variety of communications tools and effectively combines these tools to provide maximum impact of communications (Belch Belch, 2004). Traditionally there are five principal marketing communications tools which include advertising, sales promotion, personal selling, public relation and direct marketing. We will write a custom essay sample on An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Purpose of the website The website of a company can be considered as a promotional event on its own. The web is a place for individuals to communicate with others, organisations and individual alike (Rowley, 2004). The primary purpose behind the Dove website is to act as a rich information source targeted at the consumer; essentially females of all age groups. Such websites are generally referred to as non-transactional brochure websites. The website aims to provide information about the Dove brand, Dove products, Real Beauty philosophy and tools to attract users and enabling them to interact with the company. Although Dove does not sell directly to the consumer, unlike Body Shop, the website is very customer-centric due to the nature of the creative communications strategy – ‘Real Beauty’. Communications Objectives The communication objectives can vary from creating and increasing brand awareness to changing perceptions about the philosophy of the company that would ultimately affect behaviour. Possible communications objectives may include education and information, branding and image building, affecting attitudes, and loyalty and reminding (Christopher et al, 1995). In the case of Dove, the umbrella communication objective is to provide information to effectively change the target consumer’s knowledge, perceptions and attitudes towards the brand, which would eventually change behaviour. The content of the website is focused on the objective of branding, via brand building activities with the use of the marketing communications tools. The communication objectives also include dissemination of information about new and existing products, and about the Real Beauty campaign and the various activities and promotions that are linked with it, which are strongly aimed on changing mindsets of the target audience. Also included in the objectives is creating relationships (Rowley, 2004) and attaining customer loyalty, through direct interaction with customers and finding ways of making the brand more meaningful to them. Evaluation of the Response Hierarchy Models Belch Belch (2004) believe that perhaps the most important aspect of developing successful marketing communications programmes involves a comprehension of the response process the receiver may go through and how the promotional efforts of the marketer influence responses of the target consumers. The three renowned models of the response process include the AIDA model (Christopher et al, 1995; Fill, 2005; Belch Belch, 2004), hierarchy of effects model and the information-processing model (Fill, 2005; Belch Belch, 2004; Huizingh et al, 2003). The stages in all three models are represented by the cognitive, affective and behavioural stage. The hierarchy of effects model is based on the assumption that a consumer passes through a sequence of steps, which include awareness, knowledge, liking, preference, conviction and purchase. While most of the steps in the information-processing model are similar to those of the hierarchy of effects model, a new step introduced is that of retention, which pertains to a customer retaining relevant information. The hierarchy of effects model is known to be effective in advertising (Belch Belch, 2004; Fill, 2005) and Huizingh et al (2003) has proven through experiments, the effectiveness of the model to websites as a marketing tool. Linking Marketing Communications Tools to Response Stages An analysis is undertaken below to identify the tools that appear to be the most effective at each stage of response. Advertising The core theme of the website is to inform the target audience about Dove’s philosophy of beauty, which is that, â€Å"beauty comes in different shapes, sizes and colours†. The philosophy is aimed at touching a nerve of females of all age groups and is in stark contrast with the popular culture which bombards us with unrealistic images of physical perfection (www. unilever. com). The brand pyramid exhibited below shows what Dove, as a brand, stands for at a glance. The website contains a section dedicated to Real Beauty which contains TV ads, inspirational articles, health and beauty articles, campaign promotions, awards, Ask the Expert feature and interactive beauty tools. There has been an argument over the effectiveness of ESPs (Emotional Selling Points) versus USPs (Unique Selling Points), wherein the former focuses on brand values based on emotion and imagery and the latter on a more functional, rational approach (Fill, 2005). Dove’s campaign clearly highlights the ESPs, as they stir a chord in the women’s heart, therefore creating both cognitive and affective responses. A slight area of concern about the Real Beauty Campaign is that while Ad Age (Neff, 2004) might consider the campaign as a step forward, with Dove’s sales increasing over the years, it is still to be seen how the campaign will be received over the long-term. Dove was initially launched with a unique functional benefit strengthened by support from dermatologists and formed a strong emotional link through its one-fourth moisturising cream. That struck a chord with women who liked Doves qualities of simplicity, gentleness and truthfulness, thereby creating a strong bond of trust. The Real Beauty campaign focuses on an important issue that women are facing worldwide but it may well be seen slightly disconnected with the brand’s history and prior positioning. Sales Promotion The sales promotions offered at the website include giving out free samples of Calming Night, Ultimate Clean, Good Stuff shampoo and Real Beauty T-shirts (on ? 15 purchases). All the free sampling is done for new products which are launched within their own interactive sections on the website. These sections assume the role of interactive advertisements on the net. The tool of sales promotion is therefore effectively being used on the website to induce trial of new products and can lead to covering all the stages in the hierarchy of effects model, starting from brand awareness (cognitive stage) to leading them to the behavioural stage (ordering free samples or purchasing Dove products worth ? 15). Direct Marketing The browser is enticed to join â€Å"YourDove† and register for Dove Dimension e-newsletter or magazine. â€Å"YourDove† entitles the user to previews of special offers and product innovations, articles from â€Å"Opera. om†, access to beauty editors and expert’s advice and provides tips to create their own personalised beauty care routines. Toll free contact numbers are available on the website for customer support and emergency calls. The website provides a link to enable the browser to give feedback to Dove and â€Å"Add Your Details† option. The direct marketing on the Dove website influence the browser at the cognitive and affective stages in the model. Public Relations One of the most crucial aspects in the success of the Real Beauty campaign has been the effective use of PR to affect the consumers at the cognitive and then the affective stage. The â€Å"Dove in the News† section contains a number of press releases that were published in various newspapers and magazines. The Power of Word of Mouth (WoM) All product detail pages have a link to enable the browser to send the page to a friend by email. A link for the campaign for Real Beauty website (www. campaignforrealbeauty. com) is available in the Real Beauty section, which takes the browser into a detailed version of the activities related to the campaign (advertisements, surveys, Self Esteem Fund, voting by browsers on their notions of their beauty, message board for females etc. . This provides the browsers with an online platform to engage in meaningful dialogues about the campaign by sharing their views and experiences, which results in an overwhelming experience for the browsers. This takes the concept of the effectiveness and power of WoM to a new level, thereby affecting the browser at a cognitive level and possibly at the affective level in case of the onl ine forum, if he/she happens to read some really heart-warming experiences. Other important elements of the website There is consistency and clarity in the flow of the website and the use of brand colours, language and design aspects give a very welcoming feel to the browser. One aspect of peculiar interest in the website is the â€Å"We’re listening† section wherein the browser can find the FAQ, store locator and contact us sections. The FAQ section contains information on Dove’s promotions and offers, the availability of coupons in newspapers and magazines and the plans of making these coupons available to Dove subscribers. If a consumer has to track an order that he places, the only way is via emailing Dove, as they do not email the consumers about how the item is being tracked, which is a weakness of the website. It is intriguing to note that information about product ingredients, product lifetime and information about some of the brand values is in the FAQ section. Facts like Dove is committed with a limited number of organisations in donating products for charity, the company’s ethical stance on animal testing and its stance on recycling and environment are only available in the FAQ section. Other information about Dove’s beauty philosophy including the Self Esteem Fund etc. is also found in the FAQ section. The problem here is that vital information about the brand is lying in a section, which is quite invisible to the browser. Notably this information can play a key role at the cognitive stage. Conclusion Recommendations It has been noted that the Internet is having a huge impact on the marketing communications programmes of companies. The hierarchy of effects model was used to analyse how Dove is exploiting the Web for influencing consumers. In this analysis of the website, it is concluded that the marketing communications tools of advertising, sales promotion public relations, direct marketing and word of mouth have been effectively used to influence the browser at the cognitive and affective stages of response. It is seen that the tools can influence the browser at more than one stage at a particular time. It appears that the tools of advertising, direct marketing, public relations and word of mouth, in case of Dove’s website, influence the browser at the cognitive and affective levels. Sales promotion, however, seemingly has an influence on the cognitive, affective and behavioural stages of response. The website overall is quite focused on the creative communication platform of Real beauty, which is integrated into many features of the website, which influences the browser strongly at the affective stage. The weaknesses of the website include the lack of visibility of brand values to the browser, so it is recommended that a separate section for brand values should be created. Also, some of the aspects of the website are not integrated well, especially those pertaining to sales promotions, for which the browser has to visit another linked website. If these features were better integrated into the website, it would create a more synergising and integrated experience for the browser. Lastly, while the Real Beauty campaign, which is at the heart of Dove’s marketing communications strategy, is creating waves in the media presently, not much can be said about the future of the campaign as it deviates ever so slightly from the previous positioning of the brand. Never the less, Dove appears to be a very caring and supportive brand. The website achieves the communications objectives satisfactorily and can therefore be deemed as successful. It influences the browser more at the cognitive and affective stages of response and lesser at the behavioural stage, which is acceptable due to the non-transactional nature of the website. Appendix Screenshot 1 Screenshot 2 Screenshot 3 Screenshot 4 Screenshot 5 Screenshot 6 Screenshot 7 List of References Kotler, P. (2003), Marketing Management, 11th ed. , Pearson Education, Inc. Baker, J. M. (1996), Marketing: A introductory text, 6th ed. , MacMillan Books, pp. 50-66, 342-412. Belch, E. G. Belch, A. M. (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th ed. , McGraw-Hill. Berger, E. I. , Cunningham H. P. Kozinets, V. R. (1999), Consumer persuasion through Cause-Related Advertising, Advances in Consumer Research, Volume 26, pp. 491-497. Berthon, P. , Pitt, L. Watson, T. R. (1996), Marketing communication and the World Wide Web, Business Horizons, pp. 24-32. Brin? ol, P. , Petty, E. R. Tormala, L. Z. (2004),Self-Validation of Cognitive Responses to Advertisements, Journal of Consumer Research, Inc. , Vol. 30, pp. 559-573. Cartwright, R. (2002), Mastering Marketing Management, Palgrave Master Series. Chang, Y. Thorson, E. (2004), Television and Web advertising synergies, Journal of Advertising, Vol. 33, No. 2, pp. 75-84. Christopher, M. McDonald, M. (1995), Marketing: An introductory text, MacMillan Press Ltd. , pp. 2 00-250. Elliott, R. (1998), A model of emotion-driven choice, Journal of Marketing Management, Vol. 14, pp. 95-108. Fill, C. 2005), Marketing Communications: Engagement, strategies and practice, 4th ed. , Prentice Hall Financial Times. Hansotia, J. B. Rukstales, B. (2002), Direct marketing for multi-channel retailers: Issues, challenges and solutions, Journal of Database Marketing, Vol. 9, No. 3, pp. 259–266. Huizingh, E. R. K. E. Hoekstra, C. J. (2003), Why do consumers like websites? , Journal of Targeting, Measurement and Analysis for Marketing, Vol. 11, No. 4, pp. 350–361. Katrandjiev, I. H. (2000), Some aspects of measuring Integrated Marketing Communications (IMC), Economics and Organisation, Vol. , No. 8, pp. 87-93. Kolesar, B. M. Galbraith, W. R. (2000), A services-marketing perspective on e-retailing: implications for e-retailers and directions for further research, Internet Research: Electronic Networking Applications and Policy, Vol. 10, No. 5, pp. 424-43 8. Lagrosen, S. (2005), Effects of the internet on the marketing communication of service companies, Journal of Services Marketing, Vol. 19, No. 2, pp. 63–69. Neff, J. (2004), A step forward: In Dove ads, normal is the new beautiful, Advertising Age, Crain Communications Inc. http://www. ampaignforrealbeauty. com/uploadedFiles/US/campaign_press/advertising_age_092704. pdf Priester, R. J. Petty, E. R. (2003), The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness, Journal of Consumer Psychology, Vol. 13, No. 4, pp. 408–421. Rossiter, R. J. Bellman, S. (2005), Marketing communications: Theory and applications, Pearson Prentice Hall, pp. 3-40. Rowley, J. (2004), Just another channel? Marketing communications in e-business, Marketing Intelligence Planning, Vol. 22 No. , pp. 24-41. Rowley, J. (2001), Remodelling marketing communications in an Internet environment, Internet Research: Electronic Networking App lications and Policy, Vol. 11, No. 3, pp. 203-21. Unilever website http://www. unilever. co. uk/ourbrands/casestudies/dove_casestudy. asp http://www. unilever. com/Images/2004%2018%20May%20Goldman%20Sachs%20Conference%20-%20Speech_tcm13-5247. pdf Wyer Jr. , S. R. (2005), Emergent moderators of affective response in consumer behaviour, Special session summary, Advances in Consumer Research, Vol. 32, pp. 38-41.

Wednesday, November 27, 2019

Essay on Integrated Marketing part 2Essay Writing Service

Essay on Integrated Marketing part 2Essay Writing Service Essay on Integrated Marketing part 2 Essay on Integrated Marketing part 2Essay on Integrated Marketing   part  1In such a situation, the company needs to enhance the brand revival strategy through back-up strategies contributing to the revival of the brand (Calder, 2002). In this respect, it is worth mentioning the fact that the recovery of the brand strategy of the United Airlines should involve the enhancement of environmental policies of the company (Lawrence, 2010). In actuality, customers grow more and more concerned with environmental issues, while the aviation industry is traditionally perceived as one of the major source of the air pollution and greenhouse gas emissions. In such a situation, the development of the new environmental policy of the company will contributed to the consistent enhancement of the brand of the United Airlines.In actuality, the company has already made several attempts to decrease the fuel consumption and decrease its negative environmental impact but these attempts have been just e xperiments (Royse, 2006). Therefore, today, the company should make the fuel-efficiency of its aircrafts the major priority in a long-run perspective. Customers should become aware of the environmental concerns of the United Airlines that will create a positive brand image of the company among its target customer group (Gwynn, 2004). However, this strategy is difficult to implement because the introduction of environment friendly policies is costly. In addition, the United Airlines depends on its suppliers of aircrafts. Therefore, the company cannot construct aircrafts to make them more environment friendly. The only option the company has in this regard is the choice of the supplier. Hence, the company should consider the possibility of choosing the supplier that offers the most fuel-efficient aircrafts to renew its fleet.Another important factor that may contribute to the enhancement of the brand image is the enhancement of the flight safety. Customers should be absolutely certain in their safety before and during the flight (Benfari, 2009). Since 9/11 customers of the United Airlines cannot be absolutely certain in their safety, while the United Airlines is perceived as the company that was the subject to terror attacks. The change of the customer perception of the company’s safety is crucial for regaining the popularity of the brand of the United Airlines (Newel, 2011). In this respect, the company can focus on the introduction of technological innovations that may detect the presence of explosives or weapon on the aircraft that will secure passengers of the company’s aircrafts.In addition, the company may enhance the physical protection of passengers and improve the safety of aircrafts through the increase of their resistance to the impact of explosive or gun shots. For example, the company can introduce the new coverage of fuselage of aircrafts that will be bullet-proof. In fact, the point is to persuade customers that the company has reall y made its aircrafts safer and more resistant to either internal or external influences triggered by potential terrorists.However, the most efficient way for the enhancement of the security of the flights conducted by the company is the employment of the professional security agents, who can monitor passengers of each flight and help to detain those passengers, whose behaviour is suspicious. The enhancement of the security of United Airlines flights is still the major condition of the successful recovery of the brand.Finally, the company should increase substantially investments into advertising and, more important, the company should conduct the large scale promotional campaign to attract customers and to shame the new brand image to revive the popularity of its brand among customers. In fact, without promotion, the aforementioned strategies will not work effectively.The promotional campaign should focus on the target customer group of the United Airlines and the company should use the promotional campaign to change the public image of its brand and persuade customers that the company is reliable. In addition, the United Airlines should revive its brand image as the image of the leader of the airline industry of the US. Historically the United Airlines held a strong, leading position in the US airline industry (Pine Gilmore, 2009). In such a situation, the company should remind its customers of its leadership and take the leading position in the US market. At the same time, the company can consider the possibility of the further international market expansion that will also need the enhancement of the brand image of the company and the development of the new brand in new markets.  Thus, the United Airlines has a considerable potential to maintain its leading position in the US market and to enhance consistently its position in international markets. However, at the moment, the company has to regain the popularity of its brand that will facilitate the furth er business development of the company and attract more customers to services offered by the company. Today, the brand can play the determinant part in the competitive struggle between rivals (Schmitt, 2011). The United Airlines should focus on the enhancement of security of its flights after 9/11. In addition, the company should consider the possibility of the introduction of fuel efficient and environment friendly policies and technologies to attract customers, who are concerned with environmental issues. However, the major condition of the enhancement and revival of the brand of the United Airlines is the enhancement of the quality management that should include the introduction of the total quality management that will lead to the formation of a positive brand image of the company in a long-run perspective.

Saturday, November 23, 2019

Setting Paper Size in a LaTeX Document

Setting Paper Size in a LaTeX Document Setting Paper Size in a LaTeX Document When creating a LaTeX document, you need to set a document class. Each class in LaTeX, such as â€Å"article† or â€Å"report,† has a default setting for its paper size. And if you need to change this, you will need to use the document class options. Let’s take a look at how this works. Setting Document Class Options First, let’s look at how to set document class options in LaTeX. To begin with, you need to set the document class with the following tag: By itself, this will create a document using the default settings for that class. To adjust these settings, you will need extra markup in square brackets: Your choices here will then be applied to the whole document. As shown above, you can also change multiple document elements by adding a comma between each option. And one thing you can change here is the paper size. Setting the Paper Size in LaTeX Depending on the distribution you’re using, the default paper size for most LaTeX templates will be either letter paper (US) or A4 (Europe). This should be fine in most cases, but you can also specify a paper size when you set the document class. For example, to use A5-size pages, we would write: All versions of LaTeX offer several options here as standard: A4 paper [a4paper] A5 paper [a5paper] B5 paper [b5paper] Letter paper [letterpaper] Executive paper [executivepaper] Legal paper [legalpaper] To use any of these paper sizes, simply add the required markup (as shown in square brackets) when you set the document class. These settings should cover most situations. But if you need more control over page size, you can download the LaTeX geometry package. Other Paper Sizes and the Geometry Package The geometry package offers a range of extra ways to customize your global page options in LaTeX, including other paper sizes. To use these, you will need a new line of markup after the \documentclass line: Here, for instance, the second line tells the geometry package to set the paper size to A1. You can do this for most standard paper sizes, including A, B and C series paper sizes (e.g., A1, B4, C5); and ANSI paper sizes. So no matter what kind of document you’re creating, you should find a setting in the geometry package that will meet your needs.

Thursday, November 21, 2019

Understanding levers for organizational change the case of AB Ltd Essay

Understanding levers for organizational change the case of AB Ltd - Essay Example Whenever there is a change in the overall organizational strategy for success, it is followed by a significant change in the organization. These changes may be found in the operational management spectrum or in the total organizational culture itself. Such changes are bound to happen just as they happen in the case of any life cycle process. Under those circumstances it becomes the responsibility of the top management of the organisation to perceive the nature and methods of such changes and prepare the organization to meet the challenges of such changes.The changes are due to take place in any organization simply due to the passage of time where the organisation's life is longer and hence it may become necessary to introduce changes in the operating strategies and plans. This necessitates significant strategic practices in all functional areas of management. In order to make the change process successful it is important that the change leaders have a thorough understanding of the co ntext of change. This includes a thorough insight into the basic organizational systems and structures as well as the external environment in which the organisation is operating. Organizational context is created and renewed through tangible and concrete management actions. (Ghosal, S. and Bartlett, C. A. 1994) Unless the changes in the organisation are preceded by an in-depth analysis of the internal and external environments, any endeavour by the management to bring about changes may not produce the desired results. Thus an evaluation of performance of each link in the organization is an essential prerequisite for effecting the organizational change. Another equally important consideration while deciding on the changes in the organization is the impact of the external environmental forces on the effectiveness of the organizational performance. With this background this paper presents a report on the nature and methods of change management in the 2.0 Change Process in AB Limited The following is the change process as evidenced by the senior management in the case of AB Ltd. The process is identified through a series of interviews with the managers and team leaders of Change management in the Company. The description involves a detailed report on the change process being effected by the company. 3.0 Change Process The process of change being a complex in nature must be well planned so that the change process is accomplished without hurdles. The change process involves the following steps: Discovery Process - Making a case for organisational change Commitment from the top management Defining change strategy Alignment of change strategy with the overall business strategy Implementation of the change and Monitoring and refinement (Kaplan Consulting) 3.1 Discovery Process The first step in bringing about any changes in the organisation is to make a strong and airtight case for the introduction of such changes. In this step the change leaders may take the help of tools like (a) Online surveys conducted on various issues that may be the core change aspect (b) High impact interview protocols may also help effectively in the process (c) An analysis of the competitive environment of the business including the analysis of the strengths and weaknesses of the competitors (d) Technique of benchmarking will also be one of the useful tools (e) A well defined assessment of the customers and suppliers may also lead to the identification of change areas (f) Gap analysis is another tool that helps in the identification of changes required in the organisation 3.2 Commitment from the Top Management It is vitally important that the top leaders are prepared intellectually and motivationally for the introduction of changes as they are the people, who have to pilot the change process, sell it among other organisational members and arrange for the deployment of the necessary resources. The steps involved in this process are

Tuesday, November 19, 2019

Management Business Operation Essay Example | Topics and Well Written Essays - 2500 words

Management Business Operation - Essay Example Quality management aims at planning, controlling, assuring and improving the quality of products and services offered to the customers (Rose, 2005, p. 41). This paper presents an in-depth description of basic principles of supply chain management and quality management and it attempts to apply those principles with the Airline industry. The basic processes included in both supply chain management and quality management are detailed in this work. Most industries have recently been forced to invest in and to concentrate their efforts on supply chain due to severe competition, introduction of certain products with shorter life cycles and high customer expectations. Ongoing advances in both transportation and communication technologies have paved the way to evolve much evolution in supply chain management (Wisner and Leong, 2005). The Airline Industry has greater opportunities to invest and to make use of potential transportation facilities to enhance the effectiveness of supply chain management. Qatar Airways has recently launched Qatar Airways Cargo in order to address the supply chain needs of its customers. The new step forward by Qatar Airways Cargo services as part of its supply chain shows that old business rules and processes are being replaced with new ways of business strategies of supply chain management (Qatarairways, 2010). When global market competition increases, business have to pay greater attention to where the raw materials are extracted from, how the products and services of their suppliers are developed and designed and how the end products are being transported (Hugos, 2006, p. 3). Simchi-Levi and Kaminsky (2004) emphasized that supply chain management always gives much attention to the facilities that have an impact on cost and it plays key roles in making the product ultimately conforming to customer requirements, from supplier and

Sunday, November 17, 2019

Non Conformity and Society Essay Example for Free

Non Conformity and Society Essay Even though an overwhelming number of people believe that law and its implementation is the decisive factor that determines the success of a society. But is this generalization justified? Tim Li explores whether this idea is reality or just another myth. A society is based on a system of rules and regulations which all individuals are expected to abide by. Conformity, in general, means to go in accordance with those rules that govern our society. For instance, a group is going for camping; now that group cannot function if each of their individual members do not display a reasonable extent of conformity. This e.g. implies that even though the literal meaning of conformity remains the same, the way the people embrace it changes. To a large extent on conformity is needed for the success and improvement of a society. In the following article, I will explain conformity by discussing about Copernicus, Euthanasia and the growth of science. About 600 years ago, the church was considered law. No one could defy its teachings and whosoever did so was publicly beheaded. One of the theories of the church was that the earth was the center of the universe and that other planets revolved around it. Copernicus was a genius who had a great interest in astronomy. It was he who stated that the sin was the hub around which all other planets revolved. In this case Copernicus was a non conformist i.e. he believed in something that was against the religious teachings/implications of the church, but his being non conformist was the sole cause of the development of a theory that bought about a great change in the scientific perspective of astronomy. At present a very serious issue has jumped into the consideration and thinking of the society. The government is pondering on whether to accept the growing numbers of Euthanasia or to deny them. Euthanasia is when people suffering from long term chronic .are non conformist i.e. who dont want to live are benefited more than other people suffering from the same types of diseases. Here conformity does not help, or in other words, it is better to be a non conformist. Science too, plays a decisive role on our changing society. It surrounds us completely, from a common light bulb to aero planes and space travel. In short, a society cannot function without science. A critical analysis of science suggests that new discoveries in science break laws on which our older societies and generations are built on. E.g. Until the 1900s everyone believed that man cannot fly, but now science has broken that barrier, it is therefore a non conformist in relation to that law which was dominant at that time. Revolutionary research into stem cells has prompted a heated ethical debate between the church and the scientific faction. So, if this situation is examined, the church has always seen science as a hard core criminal but that form of science is needed for the mere existence of a society. All these arguments reinforce the original statement that some degree of non conformity is needed for a successful society. Although too much conformity means the elimination of all crimes, it also implies the abrupt stop in scientific technology and I cant live in Stone age, can you?

Thursday, November 14, 2019

The Battle of the Sexes in Susan Glaspells Trifles Essay -- Feminism

The Battle of the Sexes in Susan Glaspell's Trifles 'Well, women are used to worrying over trifles,' (Glaspell 957) remarks crime scene eyewitness Mr. Hale in Susan Glaspell's short play Trifles. As this quotation blatantly demonstrates, literature has had a lengthy history of gender bias, both in terms of adequate representation of women as authors and as formidable, strong characters. In this reference to his and the sheriff's wives, Mr. Hale presents the argumentative conflict that will prove prevalent, if latent, throughout the course of this work. In the play, the male characters are regarded as intellectually superior to their wives, who are patronized as rather childish for their concern in domestic detail. In Trifles, Glaspell makes a feminist leap as she portrays her female characters with ample cunning to secretly and humbly triumph over male condescending. The action of Glaspell's play is executed by a mere five players, three of whom are men - a fact which in itself demonstrates the establishment of women as a minority, even in such a small sampling. The county attorney, Sheriff Peters, Mrs. Peters, eyewitness Mr. Hale, and Mrs. Hale are drawn together in a dismal and atmospheric farmhouse to investigate the murder of Joe Wright, whose wife is the prime suspect. Even in the play's most rudimentary introduction, we are presented with a marked distinction between the men's and women's perspectives. The men immediately perceive the house as a crime scene and as such feel compelled to interview Mr. Hale about details of his visit and officiously search for smoking-gun evidence as to the killer?s motives. Conversely, Mrs. Hale and Mrs. Peters comprehend the environment as something more inti... ...e women remain silent, withholding information from their husbands for the sake of an unhappy mistreated woman whose loneliness and isolation are not terribly far-removed from their own. In her article, Holstein refers to Trifles as a "deceptive play" (Holstein 282), and I believe that to be an excellent choice of description. Trifles only superficially masquerades as a murder mystery; Glaspell has, in actuality, crafted a battle of the sexes - a veritable war between men and women, so imperceptible and silent that not even the characters really know that it exists. Works Cited: Glaspell, Susan. "Trifles" The Bedford Introduction to Literature. Bedford/St.Martins: Boston 2005. Holstein, Suzy Clarkson. "Silent Justice in a Different Key: Glaspell's Trifles." Midwest-Quarterly: A Journal of Contemporary Thought (MQ). 44.3 (2003 Spring): 282-90.

Tuesday, November 12, 2019

Compare and contrast how the two short story writers use the theme of revenge Essay

The two writers Isabel Allende and Guy de Maupassant both use the theme of revenge in many ways in their short stories ‘The school teacher’s guest’ and ‘Vendetta’. Vendetta’s key theme appears to be revenge because of the title, the word Vendetta meaning ‘A bitter, destructive feud.’ Where as â€Å"The school teachers guest† seems, from its title, to be a pleasant story about a school teachers guest. The opening paragraphs of the stories are also different. The school teacher’s guest introduces the murder straight away by the schoolteacher Ines entering the pearl of the Orient and announcing to the character Turk that she had just cut off the head of one of her guests, Allende then goes back to explain why this happened. This is different in Vendetta as the murder does not happen until the very end and it isn’t until the middle of the story that we learn who the vendetta is for. The revenge in Vendetta is also build up in a different way by setting a depressing scene and working gradually into the son’s murder and the widow’s grieving. It also builds up the widow training the dog Sà ¯Ã‚ ¿Ã‚ ½millante to kill. This is different in the school teacher’s guest, as the murder is announced at the beginning, there is no build up and the killing of the man is more of an act of fate. The reason for the act of revenge is also described more thoroughly in the school teacher’s guest. The accidental murder of Ines’s son is told in lines 24-35 in great detail using phrases such as ‘drilling a black hole in the middle of his forehead through which his life rapidly escaped’. In Vendetta, Maupassant simply states ‘one evening, Antoine Saverini was treacherously stabbed in a quarrel by Nicolas Ravolati, who escaped that same night to Sardinia.’ This is a much shorted but not as thorough way to describe the main rea son for the climax of the story. One thing similar between the two stories is the scene in the aftermath of the son’s murder being described in great detail, although in the school teacher’s guest the act of revenge is almost committed by the towns people rather than swore by the victims mother. The aftermath in the school teachers guest is also more of a community parade, throwing mangoes and marching rather than weeping by the dead boys bedside as the widow does in Vendetta. We are also told more about the murder despite not knowing his name. We know that he is a truck driver and an outsider of Agua Santa. In Vendetta we know nothing of Nicolas Ravolati but his name which does not give him much character to hold a vendetta against. Both Maupassant and Allende use revenge in different ways in their short stories but Allende describes the characters and the reasons for revenge more thoroughly even if she doesn’t set the scene as well. In this way I found the school teachers guest used revenge in better and more high-quality ways.

Sunday, November 10, 2019

Fast Moving Consumer Goods Essay

FMCG are products that have a quick shelf turnover, at relatively low-cost and don’t require a lot of thought, time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a classification that refers to a wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, paper products and plastic goods, such as buckets. ‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks, although these are often categorized separately. The term Consumer Packaged Goods (CPG) is used interchangeably with Fast Moving Consumer Goods (FMCG). Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlà ©, Unilever and Procter & Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars. Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe. The FMCG sector represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco. The Indian FMCG sector is an important contributor to the country’s GDP. It is the fourth largest sector in the economy and is responsible for  5% of the total factory employment in India. The industry also creates employment for 3 people in downstream activities, much of which is disbursed in small towns and rural India. This industry has witnessed strong growth in the past decade. This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle. Furthermore, the boom has also been fuelled by the reduction in excise duties, de-reservation from the small-scale sector and the concerted efforts of personal care companies to attract the burgeoning affluent segment in the middle-class through product and packaging innovations. Unlike the perception that the FMCG sector is a producer of luxury items targeted at the elite, in reality, the sector meets the everyday needs of the masses. The lower-middle income group accounts for over 60% of the sector’s sales. Rural markets account for 56% of the total domestic FMCG demand. Many of the global FMCG majors have been present in the country for many decades. But in the last ten yea rs, many of the smaller rung Indian FMCG companies have gained in scale. As a result, the unorganized and regional players have witnessed erosion in market share. History of FMCG in India In India, companies like ITC, HLL, Colgate, Cadbury and Nestle have been a dominant force in the FMCG sector well supported by relatively less competition and high entry barriers (import duty was high). These companies were, therefore, able to charge a premium for their products. In this context, the margins were also on the higher side. With the gradual opening up of the economy over the last decade, FMCG companies have been forced to fight for a market share. In the process, margins have been compromised, more so in the last six years (FMCG sector witnessed decline in demand). Current Scenario The growth potential for FMCG companies looks promising over the long term horizon, as the per-capita consumption of almost all products in the country is amongst the lowest in the world. As per the Consumer Survey by KSAT echnopak, of the total consumption expenditure, almost 40% and 8% was accounted by groceries and personal care products respectively. Rapid  urbanization, increased literacy and rising per capita income are the key growth drivers for the sector. Around 45% of the population in India is below 20 years of age and the proportion of the young population is expected to increase in the next five years. Aspiration levels in this age group have been fuelled by greater media exposure, unleashing a latent demand with more money and anew mindset. In this backdrop, industry estimates suggest that the industry could triple in value by 2015 (by some estimates, the industry could double in size by2010). In our view, testing times for the FMCG sector are over and driving rural penetration will be the key going forward. Due to infrastructure constraints (this influences the cost-effectiveness of the supply chain), companies were unable to grow faster. Although companies like HLL and ITC have dedicated initiatives targeted at the rural market, these are still at a relatively nascent stage. The bottlenecks of the conventional distribution system are likely to be removed once organized retailing gains in scale. Currently, organized retailing accounts for just 3% of total retail sales and is likely to touch 10% over the next 3-5years. In our view, organized retailing results in discounted prices, forced-buying by offering many choices and also opens up new avenues for growth for the FMCG sector. Given the aggressive expansion plans of players like Pantaloons, Trent ,Shopper’s Stop and Shoprite, we are confident that the FMCG sector has a bright future. Budget Measures to Promote FMCG Sector 2% education cess corporation tax, excise duties and custom duties Concessional rate of 5% custom duty on tea and coffee plantation machinery Budget Impact The education cess will add marginally to the tax burden of all FMCG companies The dividend distribution tax on debt funds is likely to adversely affect the other income components of companies like Britannia, Nestle and HLL The measure to abolish excise duty on dairy machinery is a positive for companies like Nestle Concessional rate for tea and coffee plantation machinery is a positive for Tata Tea, HLL, Tata Coffee and other such companies Top Ten Players in FMCG Sector Companies:- 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlà © India 4. GCMMF (AMUL) 5. Dabur India 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries 9. Marico Industries 10. Procter & Gamble Hygiene and Health Care In order to carry out any research investigation there is a need of a Systematic method and to adopt a well-defined procedure for each and every research there is also a need of methodology. Methodology of any research constitutes the selection of representative sample of the universe or the general population, application of the appropriate research tools and the techniques. There is an old saying in Spain â€Å"TO BE A BULLFIGHTER YOU MUST LEARN TO BE BULL† means you never really understand a Person until you consider things from his point of view . In the same way to meet and satisfy the target customer the study of customers behavior of crucial important because he is king. Customer behavior studies , how individuals , groups and organizations selected buy use and dispose of goods , services, ideas or experiences to satisfy their needs and Desires. According to JAMES F. FUGAL, â€Å"Customers behavior consists of the acts of individuals in obtain and using goods and services including the decision process that precede and determine these acts. The research involves the following steps:- 1. DEFINE THE PROBLEM AND RESEARCH OBJECTIVE:- If the problem is clearly defined, it is half solved .The problem/Objective here to assess the scope of rural marketing for FMCG sector. 2 – COLLECT THE INFORMATION:- The information is collected from secondary sources-websites, magazines, newspapers, and magazines. 3- ANLAYZE THE INFORMATION:- The next step in the marketing research process is to exact Findings from the collected data. 4-PRESENT THE FINDINGS AND CONCLUSIONS:- As the last step, the findings and conclusion of whole Research are presented in the end. ANALYSIS OF FMCG MARKET The research report offers insights into the dynamics of growth in a competitive market environment. The salient features of development the survey have identified include:- The improvement has been much more pronounced in volume terms than in value terms for most of the products. One of the greatest achievements made by the FMCG industry has been the ‘sachet’ bugs which have helped the companies to introduce products in smaller package sizes, at lower price points and reach new users and to expand market share for value added products in urban India. Several cost saving measures, various tax benefits, rising demand, good monsoon have helped the industry to achieve positive growth. Most of the multinational companies have started sourcing their products from India. HLL has become the production center in respect of personal consumer products like oral care, skin care products, soap, detergents globally for Unilever. There  has been a trend from shift to own manufacturing from third party manufacturing or procuring goods from third party small-scale manufacturers. Though the companies are going global, they are focusing on the overseas markets like Bangladesh, Pakistan, Nepal, Middle East and CiS countries because of the lifestyles, consumption habits similar to India. Godrej Consumer, Marico, Dabur, Vicco laboratories are among the companies. The offshoots and mushrooming of regional companies which are posing a threat to bigger FMCG companies like HLL. The rise of Jyothi Laboratories, throwing challenge to Reckitt Benckiser is a case in point. FMCG market remains highly fragmented with almost half of the market representing unbranded, unpackaged home made products. This presents a tremendous opportunity for makers of branded products who can convert consumers to branded products. There is competition between the organized and the unorganized sectors in the FMCG sector. Marketing and distribution are very important in FMCG companies. New products require a large investment in product development, market research, and awareness campaign, developing franchise for a new brand advertisements, free samples and product promotions. All these developments have made the consumers strong, who are in a position now to choose a variety of products, from a number of companies, at different price points. Bargaining power of customers is high. Key factors to success are distribution (in rural markets) and advertising (in urban markets). Critical factors for success are the ability to build, develop and maintain a robust distribution network. The fact that a lot of women have started looking for specialized products has driven growth. Post liberalization period provided the consumers the opportunity to make choices amongst the products of domestic companies and imported products

Friday, November 8, 2019

Marketing Research Course Outline Essays

Marketing Research Course Outline Essays Marketing Research Course Outline Essay Marketing Research Course Outline Essay Course Outline MARKETING RESEARCH 1. COURSE OBJECTIVE The main objective of this course is to inculcate research acumen by imparting, skills sets required to conduct research in the area of marketing and consumer behaviour. The course contains the methodical theories, procedures and tools / techniques required for carrying out research in various functional areas of the organization. Also, it tries to imbibe basics of statistical software package SPSS among the students to make them good in analyzing and interpreting the problem under study. . PEDAGOGY The course will focus on both individual and group learning. Class discussion, lectures and presentations thereof, and a project will be some of the learning methods. 3. TEXT BOOK 1. Naresh K. Malhotra, Marketing Research: An applied orientation. New Delhi: Pearson Education Asia. Reference 2. Nargundkar, R. 2008 . Marketing Research: Text Cases. 3rd edition, New Delhi: Tata McGraw Hill. 5. Session Plan Sessions| Topics| 1-3| Introduc tion to MR- classification of MR, MR process, Nature, introduction to SPSS 14. software in research| 4-6| Research Design – Definition, classification of research-exploratory, descriptive, causal research, Emphasis on exploratory research and primary data collection using Qualitative and Quantitative methods, Survey and Observation techniques. | 7-8| Measurement and scaling – Types of scales (nominal, ordinal, interval, ratio) and scale evaluation techniques (reliability and validity)| 8-10| Developing Questionnaire – Definition and process in depth| 11-13| Sampling – Definition, size, unit, etc. classification of sampling- probability and non-probability techniques | 14-16| Data collection, preparation, analysis and reporting – tabulating, hypothesizing, testing (chi-square, correlation, regression), interpreting and analyzing etc. , | 17, 18| Guest lectures and presentations| 19-23| Real time research based on the classroom learning. | * Dates wi ll be announced during the progress of the course.

Tuesday, November 5, 2019

Dropping out of college. Common practice

Dropping out of college. Common practice Top 6 reasons why students drop out of college Have you ever wondered why a tendency like dropping out has grown to become a national problem? Here, we try to analyze the reasons behind leaving college and the psychology of students, who prefer a well-paid job to overcrowded lecture halls. Either way, dropping out can be referred to as a sad practice. You are not ready for academic responsibility. Most of us expect a drastic change in our everyday routine once we go into college, but the reality is more prosaic: piles of papers that clutter our desk and endless hours of learning. Students realize that promises they’ve given to themselves cannot be kept without burning out and severe stress, so they decide to leave rather than climb an academic ladder. On the one hand, this behavioral model is quite understandable, as the pressure in college can be high, but if we take a look from a different angle, we might find out that leaving your university is a serious loss for students and teachers alike. You suffer from financial stress. Tuition fees may be hard to cover, so there are students who would like to run their own business instead of making regular donations to the university’s treasury. This is both disturbing and common: as we pay off our loans in college, we invest in the future education and a career at the working place. Those, who do not realize the importance of this far-reaching strategy, though, claim that financial expectations are nothing more than a clever-minded tactics to bring more money to the country’s educational sector, and they do not want to contribute to the economy in such a way. You want to live the party life. You may be a party animal to the point where your decisions are determined by your weekend plans, and not the college schedule. Some of us claim to be a little less sociable than the others, but most students expect university to look like some kind of magic place, where you can make up for the slack and chaos that you caused in a few simple steps. The truth, however, is far from that: you cannot give in to social pleasures and stay best in class, as sleepless nights do not encourage healthy studying routine. To avoid this, we recommend to treat university life with moderation. You can enjoy the party vibes once the semester is over, but you are certainly expected to pay your full and undivided attention to academia once you are in college. You want to go home. Some of us miss home so much that we are ready to abandon our studies once given an opportunity. Climate change, noisy roommates and overall atmosphere are the main reasons we drop out of college. Homesickness becomes our regular companion, and we will give anything to find ourselves in our own neighborhood again. Do not think that this is unrealistic, though: many students have relinquished their studies because they felt nostalgia was too overwhelming. You do not want to do that much writing. If you are not used to making notes and your handwriting is something you would prefer to forget about, this aspect of college life will certainly stress you out. Of course, you are not required to write your term paper by hand, but there is a certain amount of writing that is anticipated from you to continue education. Digital technologies may take over the reins, but if you have perfect handwriting, many of your problems in college are solved. You want guidance. Back in high school, you thrived on your teacher’s attention and valued guidance above all, and now they tell you to take care of your own life and make independent decisions. Some of us just can’t handle the pressure – we need an instructor who is going to tell us exactly what to do and help us overcome the stress of our first years in college. If there is no such person around or we haven’t found the right role model, we drop out to seek inspiration elsewhere.

Sunday, November 3, 2019

Various International Monetary Essay Example | Topics and Well Written Essays - 250 words

Various International Monetary - Essay Example On the contrary, International Monetary Fund ensures that there is international or global monetary corporation since it is a permanent institution that avails the machineries for collaboration and consultation on global monetary or international financial problems. IMF has changed the face of handling monetary issues on a global scale by establishing a permanent institution to take care of the problems (Fischer, & Lindgren 2014). On the other hand, the body is successful in facilitating the expansion as well as ensuring that international trade records a balanced growth. In this case, the body is promoting and maintaining high employment and income levels and has also been responsible the development of proactive resources of the global economies. Besides, IMF is promoting stability in international business exchanges, a role that ensures that the international economy does not experience depreciation in competition. In addition, the body has been assisting with the establishment of multilateral payment systems especially in transactions between the member states as a way of eliminating restrictions on foreign exchange that hinder the growth of the international trade. Apart from financial assistance, the IMF offers technical assistance to mem ber countries so as to create as well as implement sound economic, banking, monetary policies, and regulations (Fischer, & Lindgren

Friday, November 1, 2019

Use of drugs in Sports Dissertation Example | Topics and Well Written Essays - 1500 words

Use of drugs in Sports - Dissertation Example A quick review of print and electronic literatures reveals that doping has been an integral and controversial issue for the sports fraternity since historical times. In most literatures on doping in sports, the types of drugs used and their effects on individual sportsmen, sportswomen, their families, their nations, their fans and the sporting fraternity have been given quite a wide coverage. This kind of coverage emphasizes the importance of the fight against doping in sports. Besides, seeking to ensure a level and fair playing field for sportsmen and women, the fight against doping has been portrayed in literatures as seeking to eliminate and reduce the negative effects of doping on health, well being and the image of sports (Berryman, 1992). Literatures have also covered the interventions designed and impended to curtail doping problems in sports. For example, as a consequent of drug use by athletes and the subsequent health effects and deaths, sports governing bodies such as the International Olympic Committee (IOC) set up medical and testing commissions to test athletes for signs of illicit substances and ban the use of these drugs and other performance enhancing substances. Although these testing started in a small scale in the 1968 Mexico Olympics, it would be introduced in a full-scale at the Olympic Games in Munich four years later (Wayne, 2000). Following the banning of substances such as anabolic steroids, many sportsmen were disqualified in the years that followed 1975 and 1983.

Wednesday, October 30, 2019

Satire in Shakespeare Essay Example | Topics and Well Written Essays - 2000 words

Satire in Shakespeare - Essay Example The true satirist is conscious of the frailty of institutions of man's devising and attempts through laughter not so much to tear them down as to inspire a remodeling" (Thrall, et al 436). There are many examples of satire in literature and media today. In literature, William Shakespeare has maintained a special place in satirical prose. He has satirized almost every folly and superficiality that he came to know of through his observations and interactions with people, yet his plays contain so many other features, that one couldn't label Shakespeare as a satirist. "There is satire, as there is everything else, in Shakespeare. The pseudo-statesman is satirized in Polonius, the courtier in Osric. Both Touchstone and Feste have caustic tongues. Malvolio shows that Shakespeare had no more liking for the Puritans than his fellow-players. Yet for all this, and for all that might be added, it would be absurd to rank Shakespeare among the satirists; and the same is true of the dramatists in general. Except when they fall into feud with one another, or with some class peculiarly obnoxious to them, they rarely make satire the staple of their plays". (Walker 114) "As you like it" is one of Shakespeare best comedies with a very high satirical tone. This play exposes the absurdity of human world, far more than any of Shakespeare's plays. In fact, it was first of its kind where the entire play 's main purpose was to ridicule certain people and situations. Pastoral romance is the focal point of his satire. On 1st July 1599, the government passed an order to suppress satirical work. This led to flaring struggles between the authorities and writers. Shakespeare closely observed this contest and created a satirical comedy on its bases. However, the dismayed and chaotic social conditions of England provided the main inducement for satirical work. In "As you like it", Jacques is the main character that fulfills the duty of a satirist. He belongs to the group of people who are discontent about life in general and are very vocal about their discontentment and dissatisfaction with life. He finds all happy people as foolish and so he finds all people in Arden and their happy temperaments as ridiculous. It includes some very hilarious pieces of prose, which are basically attempts at satirizing romance of country folk. Some of them are scenes such as those of heroine being kidnapped by robbers and saved in a heroic way by the hero and his brother. Some central characters of satire are Orlando who is a perfect lover, Rosalind and Celina who are perfect friends and Adam who is a perfect loyalist of conservative ideas. (Campbell, 44) Shakespeare in his play has tried to mock the romantic dreams of love-stricken couples, which take refuge in the countryside. However, when they reach there, they find that it is not so. In fact, it is far from the image, the people of city have of country. This is what Rosalind and Orlando had on their mind when they ran away from the injustices and atrocities of city, which were keeping them apart. Much to their surprise, they found out that this Forest of Arden was a land of terror. It wasn't where people who could live peacefully with each other in lap of nature. The country presented its own set of problems and challenges, in some cases more challenging than the city. Some characters were pure mockery of country folk, such as Silvius, Phebe, William and Audrey who are far from picture perfect image of their kind. The foolish,

Sunday, October 27, 2019

Difference in Leadership Styles with First Born Children

Difference in Leadership Styles with First Born Children These children would want to achieve a lot. They set high standards and they are perfectionists. It is also stated that they focus on achieving the goals in the educational and occupational settings. The transformational leaders are always driven to achieve the goals set. They are also concerned with helping others solve their problems. They are motivated. They have a vision and they try had to achieve it. They encourage others to achieve and fulfil the goals of the organization. The first born children tend to be hard working. They possess authoritarian characteristics. They want to fulfil the expectations of the family. They are responsible. They are set to achieve their goal. They conform to the rules as they need to fulfil the expectations by the parent. Since they act in the same way their parents they tend to inspire others. They have qualities of others as they have grown up with the parents around and tend to pick those up. Hence, based on the above descriptions it was deduce d that the only children and first born tend to have most often the same characteristics. Many researchers have concluded that only-children and first-borns, regardless of gender, appear to be academic achievers as compared to later born children (Coleston, 2008). Thus, the hypothesis that â€Å"There will be no significant difference between Only children and First born on Transformational Leadership style† was formulated. Transactional Leadership Style Transactional leadership style mainly focuses this attention on the role and task and how this is related to the performance. The transactional leadership theory states emphasize on the relationships that are formed between the leader and follower on account of various exchanges (Burns, 1978 cited in Wheatley, 2010). In 1978, according to Hollander he theorised this leadership as to have various dynamic process. These were mainly in relation with the leader and follower and the interpersonal interactions among the two. These leaders were responsible to give clear instructions. They would reciprocate with the follower and respond to them appropriately. This in turn increased the leader’s influence on them (Hollander, 1978 cited in Wheatley, 2010). These leaders rewarded and gave the followers acknowledgement when the expectations or the goals were met. These leaders mainly negotiate and their roles and responsibilities and there is mutual respect and influence. According to Hei fetz in 1994, these leaders influence their followers and they are also under the followers as it is a reciprocal relationship. According to Burns 2003, leaders who are involved in both the simple and complex situations and they try to achieve the organizational goals (Wheatley, 2010). Only children never lack companionships. From an early age they are used to playing alone with their toys and not forming relationships much. Their job satisfaction most often depends on their urge to attain perfection. An only child will find a setting where they can work alone rather than in a team (Leman, 2009 cited in Murphy, 2012). The first born children are well organized. They feel they must be perfect in everything that they do. They stick to authority and they follow the rules (Kalkan, 2008 cited in Murphy 2012). First borns are seen as highly motivated and most often take charge of the things. First born children generally hold the dominant role over the younger siblings in the family (Tucker and Updegraff, 2010 cited in Murphy, 2012). They often fill high positions of authority in their professions. They set high goals for themselves and they generally would do anything to achieve the goals that they have set (Leman, 2009 cited in Murphy, 2012). According to the above literature review it has been seen that only children prefer working on their own rather in a team and also try to seek perfection. The transactional leaders share a relationship with their followers and clearly explain the roles. The first borns try hard to seek perfection. They are very motivated and do anything to achieve their goals. Hence, the hypothesis stating that â€Å"There will be no significant difference between Only children and First born on Transactional Leadership style† was formulated. Laissez faire leadership style These leaders generally cause confusion as they are in leadership positions but they are not working or associated with any kind of responsibility. They are inactive. (Bass, 1990 cited in Hartog et al 1997) reported negative correlations on laissez-faire leadership and this in turn results in the performance, effort and attitudes. This is the most inappropriate way to lead someone. There is not enough motivation given by them. A leadership theory by Kerr and Jermier proposed that subordinate, task, and, organization are the main characteristics. When there is no leader role the subordinates could be empowered to do work and thus this can result in transformational leadership (Hartog et al 1997). Only children are higher on taking initiative and personal aspiration. They are highly motivated. They focus on educational or occupational achievement more often. These children have stronger individual identities (Mellor, 1989 cited in Collins, 2006).The first born children are often seen as powerful and influential (Murphy, 2012). They operate as being responsible for their family members and in return about the productiveness of them. When they feel that the productivity has not been attained they feel that they were not good enough for the job (Hoopes Harper, 1987 Cited in Klas, 2002). According to the above literature review it can be seen how only children are seen are very motivating and focused. The laissez faire leadership style is one where there is no leadership role taken and they are irresponsible. The first born children are seen as powerful and taking initiative to complete a task. Hence, the hypothesis â€Å"There will be no significant difference between Only children and First born on the Laissez faire leadership style† was formulated. 2.2.1 ii Only children and Last Born Only children according to Adler will occupy a unique position as they don’t have another sibling to compete with. The only child generally becomes the focus of attention to the family (Havighurst, 1960; Leman, 1998 Cited in Klas, 2002).They lead their life with dependence and self-centeredness. They gain their family’s attention throughout their childhood. Later on in life there is this awakening where they are no longer the focus of attention anymore. They never had to compete with others. They usually have difficulty interacting with their peers (Hjelli et al., 1992). Only children do not have the habit of sharing their things with others this by default comes across as being selfish (Leman 1988, cited in Klas, 2002). The Last born children are considered the most outgoing and secure one in the family. They are generally the least academic ones (Herra, 2003 cited in Collins, 2006). They are looked as the least capable one when compared to their siblings. They are also looked as having less experience in comparison to the other siblings in the family. These children may become discouraged as they are not able to fulfil the expectations set by their older siblings and hence they are considered as failures. These children possess strengths such as caring, outgoing, thoughtful and empathizing which are certain personal skills that the other siblings tend not to possess (Snow et al, 1981 cited in Collins, 2006). Transformational Leadership Style In Transformational leadership however, the leader fails to understand followers motives and needs. The focus shifts from the need of the leader to the followers needs. By gaining an understanding of their followers needs, the transformational leader can potentially convert followers into leaders (Chandan et al, 2014). Hence, the hypothesis â€Å" Only children will be higher on Transformational Leadership style as compared to Last Born† was formulated. Transactional Leadership Style According to this theory there is an exchange of rewards between the leaders and the followers. Transactional leaders try to motivate their followers through extrinsic rewards. The roots of Transactional leadership theory is grounded in the social learning and social exchange theories, which recognize the equal nature of leadership. Bass and Avolio described contingent reward as that when the leader will give the subordinate once they have achieved goals that were agreed to. Contingent reward is therefore the exchange of rewards for meeting agreed-on objectives. Transactional leaders can also act by relying on active management by exception which occurs when the leader monitors followers to ensure mistakes are not made. In passive management by exception, the leader interferes only when things go wrong (Chandan et al, 2014). Only children are more autonomous when it comes to personal control. Only children prefer being around things than people. This has been seen from an early age where they play with toys rather than mixing with others. When the other person who the only child interacts with does not understand what he/she is trying to say they often get frustrated (Isaacson, 2004 cited in Murphy 2012). Last born generally have a drive for passion in their live. They strive for different type of success most often to a new innovate way something in which they can excel in and not the same field as their siblings. They are attracted by new ideas and innovations. They haven’t had much of the valuable experiences at home instead they are seen more sociable as they have opportunities outside their homes to develop these social skills (Snow et al, 1981 cited in Collins, 2006). According to the above literature review it can be seen that only children prefer working on their own. They do not like when others do not understand them They prefer things over people. The transactional leadership style is where the leader has a reciprocal relationship with the follower. They motivate their followers by giving rewards. Hence, the hypothesis â€Å" Only children will be significantly lower on Transactional Leadership style as compared to Last borns† was formulated Laissez faire Leadership style These leaders allow the group complete freedom in decision making. They never took part in any discussion of any kind. They dint not participate in working towards a goal as well. There were no appraisals also given to their followers. Hence, as it can be seen by the above literature review that the last born children are more sociable and they have innovate ideas which they excel in and especially good social skills. It can be seen since the last born children would be able to express their needs and give the rewards to their followers as compared to the only children. The hypothesis that â€Å" Last born will be higher on Laissez faire leadership style as compared to only born† was formulated. 2.2.1 iii First Born and Last Born First Born generally behave in a more mature way as they have interacted with adults mostly. They are hence expected to assume responsibilities. They resent having to serve as the models for their younger siblings. They also have to take care and look after their younger siblings. They generally conform to the wishes of the group they belong to. They generally give in to the wishes and are suggestible as they have always conformed to their parent’s wishes most often. They have been overprotected and hence there could be a lack of aggressive behaviour. The generally develop leadership abilities and this happens as since they were small they had to assume responsibilities at the house. They are often seen as bossy to others. They are usually really high achievers and sometimes even overachievers and this is due to the parental expectations that make them perform as they need the parent’s approval for almost everything. They feel replaced by the other sibling and therefore try and achieve a lot of things to gain the approval of their parents. They are unhappy and this stems as they feel really insecure after the other younger sibling has come into their lives (Hurlock, 1981).First born and last born generally occupy different positions in their family. First born constantly keep rankly themselves in relationship to the other people present around them. They generally tend to be more conscientious, intellectual, and socially dominant than later born. On the other hand, later born children are more agreeable, socially gregarious, and non-conforming. First born were always used to the attention given by their parents until the sibling was born, this led to feeling of dethronement and they became more dominant. Later born on the other hand were more agreeable and less conscientious as compared to First born (Sulloway, 2001 cited in Roach, 2006). Last born tend to be wilful. They are spoilt by the family and pampered. There wasn’t much discipline given to them and the parents were not that strict. They had greater feelings of security as there was no displacement for them. They are protected by their parents when the older sibling verbal or physically attack them. This is why they are more dependent and in turn they are irresponsible. They generally underachieve as they do not have much parental demands. They have extremely good social relationships outside the house. They tend to be popular but not good leaders due to their lack of responsibilities. They tend to be happy due to the attention they have received (Hurlock, 1981). Transformational Leadership style They are those people that encourage and motivate the followers to achieve the goals. A transformational leader mostly needs to make decisions quickly. They take each opportunity that is presented to them. These leaders are very persistent. They have a vision and are passionate about it. They possess values such as conviction and a good character. These leaders are caring and they respect other individuals. These leaders are competent as well. These leaders tend to see that their vision is achieved in the organization. They see that there is a change brought about in their subordinates. They are innovative. They tend to integrate the creative insight and intuition within themselves. These leaders focus on the other aspects looking towards the future and not just the current situation they are faced with (Bhargava, 2003). According to the above literature review it can be seen that the first born are more responsible as they have grown up with adults. The last born tend not to take up responsibility and they tend not to be good leaders. This helped in concluded and formulating the hypothesis that â€Å" First born will be higher on Transformational Leadership style as compared to Last born†. Transactional Leadership style Transactional leadership style mainly focuses this attention on the role and task and how this is related to the performance. The transactional leadership theory states emphasize on the relationships that are formed between the leader and follower on account of various exchanges (Burns, 1978 cited in Wheatley, 2010). In 1978, according to Hollander he theorised this leadership as to have various dynamic processes. These were mainly in relation with the leader and follower and the interpersonal interactions among the two. These leaders were responsible to give clear instructions. They would reciprocate with the follower and respond to them appropriately. This in turn increased the leader’s influence on them (Hollander, 1978 cited in Wheatley, 2010). These leaders rewarded and gave the followers acknowledgement when the expectations or the goals were met. These leaders mainly negotiate and their roles and responsibilities and there is mutual respect and influence. According to H eifetz in 1994, these leaders influence their followers and they are also under the followers as it is a reciprocal relationship. According to Burns 2003, leaders who are involved in both the simple and complex situations and they try to achieve the organizational goals (Wheatley, 2010). Last borns are considered as saviours of their family as they give more emphasize to the accomplishments and achievements of their older siblings and this gives them a sense of position of esteem and significance (Stewart et al, 2001). They tend to lack in maturity as they have been pampered by their mothers more often. Since they are given more attention by their mother their extraverted ego is being fed and this is a reason they are considered to be more creative (Nakao et al, 2000 cited in Collins, 2006). According to the transactional approach there exists and active relationship among the leader and follower where they are seen to influence one and another. The leader generally gives rewards to the follower and tries not to use authoritative measures (Wheatley, 2010). Younger siblings are described as being co-operative and outgoing. Investigations have also confirmed that middle born and last born are socially adept as compared to the older siblings (Coleston, 2008). According to the above literature review it was seen that the last born are seen more co-operative as compared to the older sibling who is more authoritative. Hence, the hypothesis that â€Å" Last born will be higher on Transactional Leadership style than First born† was formulated. Laissez Faire Leadership style The laissez faire leadership style is extremely the opposite of the other two leadership styles that are active. This is mostly linked to negative outcomes where there is low motivation seen by the leaders (Wheatley, 2010). There is an absence of any kind of Transaction (Wheatley, 2010).They are very passive leaders (Yammarino Bass, 1990; Yammarino, Spangler Bass, 1993, in Hartog et al 1997). These leaders generally avoid the decision making of the team. They also avoid supervising and taking up this responsibility. First-born when compared to last born children and middle children found that they are more socially adept than the rest. It was seen that the first born and only children had similar traits. They tended to be more self-confident, conscientious, responsible and less empathetic. The younger siblings were seen as rebellious and risk takers (Coleston, 2008). The first born children help to mentor their younger siblings. They tend to be good caretakers. The parents give more attention to the first born as compared to the last born. The last born generally don’t take up responsibilities as the older sibling most often does that for them ( Kluger, 2011 cited in Murphy, 2012) According to the above literature review it can be first born will be more confident and responsible as compared to the last born. The will take up initiative and not rebel as compared to the last born. The laissez faire leadership is one where there is no supervising or responsibility taken. Hence, the hypothesis â€Å" Last born will be higher on Laissez faire leadership style as compared to first born† was formulated. 2.3. Summary The given chapter included a detailed literature on the variables that are studied. The hypotheses that were formulated were based on the reviewed literature and were hence inferred.